Northwind Meal Kits - Q3 board update - rough notes (sample company)

revenue q3 2.84M vs q2 2.31M, plan was 2.6M. subs 41,200 up from 36,900.
monthly churn 6.1% -> 4.8% after new onboarding (launched july). big deal. CAC 62 -> 71 because meta cpm went up.
gross margin 38% -> 41%, mostly new dallas kitchen, packaging switch helped a bit.
quarterly revenue so far: q4 last yr 1.72, q1 2.02, q2 2.31, q3 2.84 (millions)
churn by month: jan 6.9 feb 6.7 mar 6.5 apr 6.4 may 6.3 jun 6.1 jul 5.6 aug 5.1 sep 4.8

problems: dallas kitchen late deliveries 3.1% of orders in aug (target <1%). fixed mostly, sept 1.4%. meta dependence, 71% of new subs.
plan for q4: 1) launch tiktok + referral so meta under 55% 2) family plan pricing test 3) atlanta kitchen decision in dec
asks to the board: approve $400k for atlanta kitchen pre-work. intros to 2 retail grocery buyers.
cash 3.9M, burn 210k/mo, ~18 months runway